For many years, we have been passionate partners in growing the Hallmark Keepsake community in Australia, and we are incredibly grateful for the support we have received from both Hallmark and our loyal customers.

As the market has evolved, the industry has seen a significant shift towards a direct-to-consumer model. This has created new competitive pressures for independent retailers like us. After careful consideration of these market changes and the financial viability of our business, we have made the difficult decision to no longer offer new Hallmark Keepsake designs after the current season.

This was not an easy choice. We want to thank our customers for their wonderful support over the years and for sharing their passion for Keepsakes with us. We will continue to offer a wide range of other unique and specialty products and look forward to serving you in the future.

Having a major supplier as a direct competitor is challenging for any small local business.