For many years, My Ornaments was a home for Hallmark Keepsake collectors in Australia and New Zealand.

We stocked every Keepsake ornament released here. We imported many more direct from Hallmark in the United States, so collectors on this side of the world could find pieces they couldn’t get anywhere else.

Some of you have noticed we don’t have the 2025 or 2026 releases. You deserve to know why.

How it was

We were an official Hallmark retailer. We bought only from Hallmark, with accounts at both Hallmark Australia and Hallmark’s head office in the US.

We travelled to Hallmark’s product launches in Atlanta and Kansas City to see new releases first-hand. We worked hard to build the Keepsake collector community here and to help the brand reach more people.

We loved serving Hallmark Keepsake customers in Australia and New Zealand. Many of you have been with us for years, and helping you build your collections has been a real joy.

What changed

A couple of years ago, Hallmark began offering deals directly to shoppers. These were offers we could not match as a small business. To match them, we would have had to sell at a loss.

Hallmark made us an offer to resolve the situation, and we accepted it. In our experience, that offer was not delivered.

So we made a difficult decision. We stopped stocking new release Hallmark Keepsake ornaments.

How we feel

We’re disappointed. We put years of effort into supporting Hallmark here, and we feel our small Aussie business was not treated well.

Most of all, we’re sorry to the collectors who relied on us. Some of you have told us you miss having one place to find every release. We miss it too.

We hope you’re able to find your Keepsakes well into the future. Collections like yours carry years of memories, and they deserve to keep growing.

What we still have

The Hallmark Keepsake ornaments on our website are genuine, new stock, bought from Hallmark. If you’re filling gaps in your collection from earlier years, you may find what you’re looking for.

We’ve also put our energy into other ranges we’re proud of:

• Christopher Radko: handcrafted glass ornaments.
• December Diamonds: detailed, sparkling glass designs.
• kat + annie: a newer range we’re enjoying.

Thank you

Thank you for your loyalty and understanding. Our love of Christmas ornaments, and of the people who collect them, hasn’t changed.

Browse our current range at www.myornaments.com.au. If you have questions, contact us at orders@myornaments.com.au.